iEnso Manifesto

We believe:

• Creating value is driven by your results, not the size of our budget
• Brands are defined by how your customers experience your business, not by long and costly strategy projects
• Transparency and authenticity create trust, while hubris and overconfidence create blind spots
• Testing and data trump opinions and speculation
• Responding to change is more important than following the plan
• Quick and good is better than perfect and slow
• The future is unpredictable, so plan accordingly
• Many small experiments are more beneficial (and less risky) than a few large bets
• Failures that result in useful learning will help you to succeed
• You can learn a lot from your customers -listen to them and interact with them early and often
• People and engagement are more important than processes and tools
• Business can be a positive, scalable force for change