IENSO consulting
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iEnso Manifesto

We believe:
  • Creating value is driven by your results, not the size of our budget
  • Brands are defined by how your customers experience your business, not by long and costly strategy projects
  • Transparency and authenticity create trust, while hubris and overconfidence create blind spots
  • Testing and data trump opinions and speculation
  • Responding to change is more important than following the plan
  • Quick and good is better than perfect and slow
  • The future is unpredictable, so plan accordingly
  • Many small experiments are more beneficial (and less risky) than a few large bets
  • Failures that result in useful learning will help you to succeed
  • You can learn a lot from your customers -listen to them and interact with them early and often
  • People and engagement are more important than processes and tools
  • Business can be a positive, scalable force for change
  
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