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iEnso Manifesto
We believe:
Creating value is driven by your results, not the size of our budget
Brands are defined by how your customers experience your business, not by long and costly strategy projects
Transparency and authenticity create trust, while hubris and overconfidence create blind spots
Testing and data trump opinions and speculation
Responding to change is more important than following the plan
Quick and good is better than perfect and slow
The future is unpredictable, so plan accordingly
Many small experiments are more beneficial (and less risky) than a few large bets
Failures that result in useful learning will help you to succeed
You can learn a lot from your customers -listen to them and interact with them early and often
People and engagement are more important than processes and tools
Business can be a positive, scalable force for change